Design

Massara Osteria Campana: Stefano Secchi’s Newest Homage to Italian Culinary Tradition

Celebrating the flavors of Campania with a rustic yet refined ambiance designed by Sarah Carpenter Studio

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Chef Stefano Secchi has opened his second Italian restaurant, Massara, in the heart of Manhattan’s Flatiron District, just steps away from his first acclaimed venture, Rezdôra.

While Rezdôra draws inspiration from the Emilia Romagna region, Massara shifts the focus to the vibrant cuisine of Campania, located in southern Italy. Spread across two levels, the 600-square-foot restaurant offers a dynamic space designed by New York-based Sarah Carpenter Studio. Known for interpreting each space uniquely, the studio’s approach eschews a signature style, creating an effortlessly casual and cool atmosphere at Massara. The 105-seat restaurant is free from gimmicks or forced themes, instead exuding a natural charm that reveals thoughtful storytelling in every detail.

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At the center of Massara’s design is a 4-meter-high atrium where natural light highlights key features such as a custom-built rough-stone wood-burning pizza oven, a long Carrara marble counter, and a communal table constructed from beams salvaged from the building’s original 1900s structure. Yet, Secchi makes it clear: Massara is not a pizzeria. While Rezdôra is rooted in the rich, dairy-laden cuisine of Emilia Romagna, Massara embraces the flavors of Campania—focusing on vegetables, olive oil, seafood, and live-fire cooking. The interior of Massara channels a rustic Italian farmhouse, with walls adorned sparingly with brass and bronze light fixtures, vintage prints, and books sourced from Italy. Murano glass pendants add a touch of elegance, complementing the “eclectic farmhouse” vibe that Secchi and his team sought to create.

Secchi’s culinary journey began in Dallas, Texas, where he learned to cook in his father’s restaurant, Ferrari’s, under the guidance of Chef Dino Borrello. The live wild-yeast starter from Campania that Borrello brought with him is still in use at Massara today. Secchi later honed his skills in Italy, working with master chefs and immersing himself in the art of hand-made pasta and fresh, local ingredients. In 2019, Secchi and his partner, restaurateur David Switzer, opened Rezdôra in New York, celebrating the cuisine of Emilia Romagna. It quickly gained a reputation as one of the city’s best Italian restaurants, earning a Michelin star in its first year. With Massara, Secchi now pays tribute to the culinary traditions of Campania, while also continuing his family’s legacy of Italian cooking. The restaurant’s name, Massara, refers to the “head of household” in Campania dialect, much like Rezdôra in the Emilia Romagna region. Both names evoke the image of a strong, nurturing nonna who is the heart and soul of the kitchen.

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Author: mediastaff

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